The Global Strategy of Nikes Industry - 3113 Words

• Introduction Nike was found by Bill Bowerman, the legendary University of Oregon track field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for the Greek winged goddess of victory. The Nikes mission is To bring Inspirations and innovation to every athlete* in the world. *If you have a body, you are an athlete. The asterisk quote is taken from Bill Bowerman which was the legendary track and field coach for the University of Oregon and the†¦show more content†¦Combined, these factories employ 550,821 workers. Nike has 13 branch offices and subsidiaries in the Asia Pacific region: Australia, China, Hong Kong, India, , Japan, Korea, New Zealand, Southeast Asia (Indonesia, Singapore, Malaysia, Philipp ines, Thailand), Sri Lanka, Taiwan and Vietnam. Revenue for the year 2006 was $2.1 billion, up 8 percent from year 2005. Of these revenues, approximately $1.0 billion were from footwear sales, $815.6 million from apparel sales and $194.1 million from equipment sales. • Americas Region (North and South America excluding the United States): Canada has been the first foreign market for Nike. It started in 1972 and started expanding to the South of America in 1978. There are approximately 1,076 employees are based in the Americas Region with the total of 137 contract factories and the factories employ 44,568 workers. Nike branch offices and subsidiaries are located in five countries in the Americas region: Canada, Mexico, Brazil, Argentina, and Chile. Nike operations in all other countries in the Americas region are managed through partner organizations based in Panama, Ecuador and Paraguay. Revenue for the year 2006 was $236.0 million, up 17 percent from FY05. Of these revenues, approximately $635.3 million were from footwear sales, $201.8 million from apparel sales and $67.8 million from equipment sales. • Strategic Direction Nike sees four key issues whereShow MoreRelatedBusiness Strategy Concepts Nike Inc.1034 Words   |  5 Pages1. Business Strategy Concepts amp; Nike Inc. Nike generic strategy for competitive advantage emphasizes product mix diversity. Nike analyzes what products should be handled and what characteristics should meet to aim success. When applying a competitive strategy, the product plays a role as a link between supply and demand, so the success is determined by the ability of the company to overtake the competition and of course, by the quality of the product from the client’s perspective. Nike adaptsRead MoreNike’s Business-Level Strategies: How They Have Changed the Nature of Industry Competition995 Words   |  4 PagesBusiness level strategies are plans that a firm forms to describe and project how it intends to build a sustainable competitive advantage, over its competitors in a discrete market (Furrer, 2010, p. 1). These strategies have changed the nature of competition in industries, and paved way for further developments in product quality and cost. Business level strategies employed by Nike work mainly in two forms, that is, competitive strategies and corporative strategies (Furner, 2010, p. 1). By lookingRead MoreNike Case Study1112 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tapRead MoreCurrent Issue Of Sport : Globalization1307 Words   |  6 Pages Globalization has become a serious problem today for all sport-related industries in the United States. As the same as other firms, sport corporates are also facing the fact that the North American markets are becoming saturated, thus they have to shifting their focus to the global markets as well as other companies. However, to open the global markets is not as simple as produce and deliver the goods, the sport industries’ managers should also concern about the cultural differences and the demandRead MoreNike Case Study1104 W ords   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness, they started paying athletes to wear their shoes. However, very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments, not just athletes. Hence, they then decided to tap moreRead MoreNikes Approach To Compete International Case Study1234 Words   |  5 PagesNike’s Approach to Compete Internationally Nike’s founders, Bill Bowerman and Phil Knight started a shoe business named â€Å"Blue Ribbon Sports†, in 1962, at that time they were distributing running shoes for a company in Japan. (Nike, 2015). One could say they were ahead of their time and true visionaries; moreover, they were doing business with a foreign country and would soon branch out to Asia. They designed and tested their shoes in America; however, they soon realized the value in overseas manufacturingRead More Nike1698 Words   |  7 Pages SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casualRead MoreHistory Of Nike Inc. ( Nke )1709 Words   |  7 Pagesas Blue Ribbon Sports in 1962, and in 1967, the company rebranded as Nike. Positioned as the worldwide leading brand in the sports apparel industry, Nike’s primary business activity is â€Å"the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services† (Nike Inc., 2016). Products and Services Nike’s portfolio offering encompasses four brands: Nike, Jordan, Hurley, and Converse. These brands have helped Nike establish a dominant retailRead MoreCompany Overview: Nike, INC1106 Words   |  4 Pagesemerging markets. NIKE is a consumer products company who specializes in the fast paced industry of athletic footwear, apparel, and equipment. This industry is keenly competitive which exposes NIKE to the risk of falling behind or not meeting the innovation standards of customers. To stay on top of customer demand, NIKE must continue to innovate and anticipate consumer preferences. Companies in the industry rely on a strong reputation and brand image for worldwide recognition. If the NIKE BrandRead MoreStrategic Analysis Nike1619 Words   |  7 Pages SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports, the strategy was â€Å"to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.† Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading position through emphasizing quality products

Bad Girl Movie as a Spin Off of the Batman Franchise Free Essays

In bringing out the idea of morality, choice and idealism, script writers of Catwoman and Batman franchise movies delve deep into the character and weigh options on how these ideals can be pragmatically realized to blend well in the film, while highlighting the suspension of disbelief on the audiences on comic book film. The script writers strive to narrate stories in fictitious ways which can at the same time be comprehended as commentary on today’s right and wrong on a morally challenged world. The idea of a bad girl movie as a spin off of the batman franchise is a good one in the sense that it attempts to push for women empowerment unwillingly to be accepted in the patriarchal society today. We will write a custom essay sample on Bad Girl Movie as a Spin Off of the Batman Franchise or any similar topic only for you Order Now It was also a bold move to break the monopoly experienced in screens of bad guys depicting male chauvinism in society and opens doors in the sequence of the sexually enticing adversary (Burton 1992). Bad girl character illuminates the female character who uses her charm to disarm, and through wit strike the opponents as they are not the type of criminal they are used to chasing. In this case the female audience can relate to or see their other side of the coin while the male audience lust for her entices. The comic movies of the Catwoman, the female character enables the female audience associate with rather than in the classical movies where there is the masculinity theme-woman awaiting the hero to rescue her. Catwoman movies are important in the women empowerment, raising the societal consciousness. In this case the ladies do not have to suppress their potential consciousness in the favour of male characters. As villain in the film the bad girl brings out the element of reality with the wickedness which to viewers may be sweet or awesome and associating with takes the fiction to the level of plausibility (Novi 2004). This is imperative in the contemporary society in the easing the degenerative culture in respect to women and bringing out the role in equality as the bad girl is still capable of such feats as her counterpart in highlighting the evil in society. Through this the bad girl character sums up the problems in the society and fighting these problems is the responsibility of all men and women, and therefore it makes sense to involve all in employing the different tactics in combating the evil. In the film Catwoman produced by Novi (2004) the idea of bad girl is very essential in capturing out the conflict in the plot development in the whole film. Patience in her bid to find out who is responsible for her present form is taunted by the bad girl Laurel Hedare leading to the development of the entire conflict. Her supernatural character makes her more lethal than George. There is that feminine-jealousy-conflict expressed between the criminal Laurel Hedare and Patience and in the struggle to fight for morality has made the two symbols of feminine power where the audience can associate themselves with. Idealism is portrayed in the manner of the human traits expressed, which the audience fall in favour including the determination and wisdom in every move. In the creation of the Bad girl movie along the Batman character traits, there is that imagery of the master criminal lethal and agile in the antagonism force. In reality, the odds are that rough and the bad girl has such a force that has to be overcome with wit and cunning. Indeed it the idea of change is highly eminent is the bad girl character in the Batman franchise as empowerment has brought independence in the women of modern society. The women characters in this case do not have to be rescued by the men but can overcome their challenges and even help others. The audience is now treated to better villains as the protagonist faces deadly and seductive Catwoman (Burton 1992). The audience loath and same time empathize with the protagonist who has to endure all the pain and torture but rejoice on his eventual triumphs over the evil woman-driven by jealousy, hatred and determined to harm all on her way in suffering and torture. In the video Batman Returns directed by Burton (1992) vividly depicts Gotham City as troubled waters with its population threatened with eminent extinction but the audience fears not because the antagonists and protagonists forces are at work and calm must eventually prevail only that suspense play tricks on them. The bad girl movie in follow-up of the batman franchise has been a success in that it has improved its rating as a hybrid of the two ideas. The fight movements’ characteristic of Capoeira martial style of Brazil is more convincing and entertaining than the usual speed in vehicles in action movies, which is mostly used to create excitement. The nocturnal playground in the visual effects creates the grotesque images that build up tension and anticipation among the audience. Occasional lights and music eases the tension releasing the cathartic effects and keeps the audience anticipating for more actions. By bonding in the qualities and ideas the Catwoman has brought fortunes in the comic industry and set standards for future female actresses. Through the actions of the Catwoman, the Batman is actively in motion countering all her foils, on which we realize his desires and the need to be healed of them. In the comic films, the Catwoman harbors soft spots for the hero’s heart and operate outside the law within her morality code (Burton 1992). The Catwoman prowess is evident in her ferocious femininity that flaunts her intellect as well as constantly teasing the Batman in all his attempts. The in vogue of bad girl movie is credited for rejuvenating the declining sales of comic industry and pioneered in the era of realistic and subtle characters. The antithesis created by the Catwoman’s fear of Batman’s wrath represents the embittered feminist in Gotham streets who has to use all means to survive, symbolically pointing to the harsh realities of women of 1980s had to endure and hence the fight for change (Novi 2004). The adoption of bad girl characters has also been attributed to the development of the Batman movie and the sequential realization of the three successful sequels. The idea of a woman acquiring power in her life and showing the independence was more enterprising on the producers and equally appealing to the audiences hence the positive reception. Selina points her feminist stand when she says, â€Å"Life’s a bitch, now so am I†. She is portrayed as a woman not bound by gender boundaries and a symbol of the end of domestication by societal constructions of the place of the woman. In analyzing the her criminal motives, there is the shift of identities in that Catwoman is sometimes nice and other times portrayed evil in the characteristics of the domestic cat. This is the context representation of the villain capable of anything and defying the gender stereotypes of the contemporary society. The Catwoman is portrayed as a complicated woman, surrounded by conflicting desires and emotions and flexible to change to suit her mind peace. Although her character is outside the law she doesn’t accept patriarchal punishment, but her delicate will checks her morality. The Catwoman here is created by the script writer as treacherous female who laughs at the social rules which are only possible in the world of comics (Burton 1992). In summary, the bad girl movies have played a paramount role in the development and eventual success in the Batman franchise as have boosted the comic industry to a higher notch. From the feminist perspective, they have been a force to recon with in the role they have played in the empowerment of the women in the contemporary society. The Catwoman has been depicted as influential force in breaking down the social constructions of the patriarchal society that continued to denigrate the place of woman. The mentality portrayed here is not one to be morally accepted in the realistic world but only for the feminists to take the cue and drum for change in society. The Batman being the guardian of the society is faced with another daunting task to keep the rebels at bay although he is susceptible to the change itself and hence falls in the traps of emotions. How to cite Bad Girl Movie as a Spin Off of the Batman Franchise, Papers

Business Law The Automobile Manufacturers

Question: Describe about the Business Law for The Automobile Manufacturers. Answer: 1: In this lawsuit there are two parties that are Automobile manufacturers and Emirates of Dubai. In this case Automobile manufacturers are stand in the position of plaintiff because they file suit against the Emirates of Dubai, and Emirates of Dubai holds the position Defendant in this suit. 2: Before reaching to the conclusion it is necessary that we understand the difference between the equitable remedy and legal remedy. In Equitable remedy plaintiff is asking for injunction from the court. In this court provide injunction to stop the future loss rather than compensate the past loss. Whereas, in legal relief plaintiff explains the loss occurred by him in the past or can be occurred in future because of the actions of defendant. The main aim of legal relief is to compensate plaintiff (Find Law, n.d.). In this case, Automobile manufacturers file suit against the Emirates of Dubai, so that they can prevent the emirates of Dubai to enforce the law related to carbon dioxide emission. Automobile manufacturers believes that federal law already passes fuel economy standards for whole nation, and carbon dioxide emission are same as fuel economy standards. Now, it is unfair that Dubai pass more stringent laws for carbon dioxide emission. Therefore, it is clear that Automobile manufacturers are seeking for equitable relief, because they want to prevent Emirates of Dubai to enforce new laws for carbon dioxide emission standards. 3: primary source meaning statement of law which is made by the government entity itself such as court, executive agency, president, governor and many more. Some examples of primary source of law are court decisions, statutes, U.S. code, etc (Oesterle Library Information Literacy Instruction Program, n.d.). In this case, primary source of law for fuel economy standards are Emirates Authority for Standardization and Metrology (Baldwin, 2016, ESMA, n.d.). 4: we can find federal laws related to fuel economic standards of United Arab of Emirates at Ministry of Climate Change Environment of United Arab of Emirates. UAE expand its leadership and set up a new agency named as Ministry of Climate Change and Environment. This ministry is responsible to manage all the matters related to international and domestic climate change. This ministry helps in addressing the matters related to climate change, and also enhance its efforts by making and implementing new policies and regulations. Following are the goals of ministry: Increase the environment sustainability. Keep ensure that all the provisions related to services are according with the standards of transparency, quality and efficiency (UAE ministry of climate change and environment, n.d.). 5: The United Arab of Emirates is a civil law jurisdiction which is based on the French, Roman, Egyptian and Islamic law. Usually, UAE does not adopt previous court judgments are not recognized. In UAE local firms can appear before the court as a council. Federal court structure is adopted by UAE with a final court of appeal in Abu Dhabi which is known as Abu Dhabi Supreme Court. Dubai and Ras Al Khaimah does not follow this federal court structure, they have their own court structure. In court structure there are three main branches that are: Civil Criminal Sharia or Islamic law Whereas, in Dubai court structure consists following: Court of First Instance Court of Appeal and the Court of Cassation The civil court that is Court of First Instance, deal with the matters which are related to commercial or maritime disputes. After the judgment of this court, parties who are not agreed with the court can appeal in the Civil Court of Appeal within 30 days of judgment. Parties can file appeal on the basis of fact as well as on the basis of law. In UAE criminal matters are commenced by file a complaint in the police station, and then police refer the matter within 48 hours to the prosecutors office. After investigating the matter, prosecutor can refer the matter to the court or drop the case. It is discretionary power of the prosecutor. On the other side, Sharia or Islamic court deals with the civil matters of Muslims. These courts, does not deal with the matters of Non-Muslim. Usually, these courts hear the matter related to family disputes such as divorce, child custody, inheritances, child abuse and guardianship. If in UAE code of law any law is not present than principles of Islamic law found in textbooks of sharia are applied. In last Court of Cassation, this court is the highest court in UAE. This court deals in only those matters which are related to law. This court, act as appellate court for the lower courts (Dubai. UAE, 2005). References: Find Law. What is the Difference Between a Legal and Equitable Claim. Retrieved on 18th October 2016 from: https://litigation.findlaw.com/legal-system/what-is-the-difference-between-a-legal-and-equitable-claim.html. Oesterle Library Information Literacy Instruction Program. Primary and Secondary Sources in Law. Retrieved on 18th October 2016 from: https://library.noctrl.edu/subject/business_law_primary_sources.pdf. Baldwin, D. (2016). New Car Fuel Economy Standards for UAE. Retrieved on 18th October 2016 from: https://gulfnews.com/news/uae/environment/new-car-fuel-economy-standard-for-uae-1.1903057. ESMA. Standards Search. Retrieved on 18th October 2016 from: https://www.esma.gov.ae/en-us. UAE ministry of climate change and environment. Values Aims. Retrieved on 18th October 2016 from: https://www.moccae.gov.ae/en/about-ministry/values-and-aims.aspx. Dubai. UAE. THE UAE COURT SYSTEM. Retrieved on 18th October 2016 from: https://dubai.usconsulate.gov/emergency_uae_court.html.